Learning how to measure PR results means tracking leads, referral traffic, and branded search instead of impressions. Here is a simple monthly system small businesses can run.
How to Measure PR Results Without Counting Impressions
read more...
Blog
Marketing Lessons from Running a Retail Ski Shop in the Czech Republic
The best marketing lessons from retail come from having no budget and no shared language. Here is what running a ski shop in the Czech Republic taught me about trust.
What Does a Marketing Agency Do for a Small Business?
What does a marketing agency do for a small business? We answered that in a Women’s Journal feature, and the short version is visibility, credibility and consistency.