A small business marketing budget should be planned around goals, not whatever is left at month end. Here is how to set one, prioritize spending, and judge whether it worked.
How to Set a Small Business Marketing Budget Without Guessing
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Agency Life
Marketing Retainer vs. Project: Which One Actually Fits Your Business
The marketing retainer vs project decision depends on whether your work has a finish line. Here is how each structure works and when each one makes sense.
Marketing Lessons from Running a Retail Ski Shop in the Czech Republic
The best marketing lessons from retail come from having no budget and no shared language. Here is what running a ski shop in the Czech Republic taught me about trust.
Questions to Ask Before Hiring a Marketing Agency (Skip the Polite Ones)
The questions to ask before hiring a marketing agency are the uncomfortable ones. Ask who does the work, how results get measured, and who owns your accounts if you leave.
What Does a Marketing Agency Do for a Small Business?
What does a marketing agency do for a small business? We answered that in a Women’s Journal feature, and the short version is visibility, credibility and consistency.
Why Leaving Your Agency Job to Build Your Own Brand is a High-Stakes Gamble
We left agency jobs to build a boutique marketing agency that actually delivers for our clients. Here’s what the first six months of One Eleven Creatives looked like, honestly.