Press & Blog
The coverage.
The thinking.
The work.
Press coverage, client placements, and straight talk on strategy.
No puff pieces.
Client Press Placements
Real outlets. Real reach.
The Calm Advantage: Why Athletes Outperform MBAs in Market Crashes
The Focus Fallacy: Why Silicon Valley’s Sacred Advice Is Killing Founder Potential
Clarity and Speed: Pablo Gerboles Parrilla’s Formula for Rapid Business Launches
What Golf Taught Pablo Gerboles Parrilla About Startup Strategy and Resilience
* All placements are strategic and disclosed per FTC guidelines. Paid partnership placements are always clearly communicated to clients prior to commitment.
From Our Blog
No fluff. Just useful.
A Website Redesign Can Wipe Out Your Rankings. Here Is How to Avoid It.
Website redesign SEO protects the rankings your old site already earned. Here is what to map, redirect, and monitor before and after your new site goes live.
How to Set a Small Business Marketing Budget Without Guessing
A small business marketing budget should be planned around goals, not whatever is left at month end. Here is how to set one, prioritize spending, and judge whether it worked.
A Brand Messaging Framework Stops Everyone From Making It Up
A brand messaging framework gives everyone on your team the same answer to what you do and why it matters. Here is how to build one in a single page.
Pinterest vs. Instagram for Business: They Do Different Jobs
The Pinterest vs Instagram for business question comes down to what job you need done. One drives search traffic for months, the other builds trust with people who know you.
How to Show Up in AI Search Without Chasing Every New Tool
How to show up in AI search starts with clear content and consistent mentions across the web. Here is what small businesses can control as AI answers change search.
A Media Kit for Small Business Makes Saying Yes Easy for Journalists
A media kit for small business gives journalists everything they need to cover you without chasing you. Here is what belongs in it and where to host it.
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