About One Eleven Creatives
We’ve been in your seat.
That’s the point.
We’ve worked corporate. We’ve run our own companies. We know what it costs when marketing overpromises and underdelivers and we built One Eleven to be the thing we always wished existed.
Our Story
Built from experience.
Not just ambition.
One Eleven Creatives started with a simple frustration: small businesses were being sold generic marketing packages that looked the same, said nothing, and delivered less. We got tired of watching good brands stay invisible because their marketing didn’t actually reflect who they were. So we built something different.
We came to this with more than just a passion for marketing. Between us, we’ve worked corporate, led marketing teams, owned businesses on two continents, and spent years doing the work ourselves before we ever sold it to anyone else.
We’re a woman-owned agency based in St. Petersburg, FL, and we bring expertise across brand strategy, photography, SEO, PR, social content, Pinterest, and web design to companies that simply can’t do all of it themselves. Fewer layers, faster turnaround, and actual opinions about what will work because we’ve been in enough situations to know the difference.
Our clients range from tech entrepreneurs and independent artists to contractors and community studios. The thread connecting all of them: they wanted a marketing partner that sounds like them, shows up for them, and actually delivers.
St. Petersburg, FL
Veronica Dunn & Sarah Newcomb
Why 111
A sign you’re
on the right path.
“111 is a sign that you’re in alignment with your purpose. A spiritual nudge that the universe is supporting what you’re building.”
We chose the name deliberately. When a client finds us, it usually means something shifted: they got serious, they stopped settling, they decided their business deserved better. That moment of decision is what 111 represents.
It’s also a quiet reminder to us. Every project we take on is an opportunity to show up fully with the right strategy, the right execution, and the conviction that the work actually matters.
Year Founded
Average Return
Media Placements
Industries Served
The Team
The people behind the work.
Our founders lead every engagement directly, no handoffs to junior staff. And when a project calls for it, we bring in vetted specialists from our network so your work always has the right expertise behind it.
Sarah Newcomb
Founder and Cso
Sarah Newcomb founded One Eleven Creatives on a simple frustration: too many businesses were getting marketing that looked fine on paper and did nothing in practice. She built the agency to fix that.
With a background in marketing, PR, photography, and brand development, Sarah takes a multidisciplinary approach to every client, which means she’s thinking about strategy, story, and execution at the same time, not in silos. She works primarily with founders and growing companies who need a brand that can actually hold its own in a crowded market.
Before One Eleven, Sarah spent years inside the PR and marketing industry developing campaigns and brand narratives across industries. That experience sharpened one thing above all: the ability to cut through noise and figure out what a business actually needs to say, and how to say it in a way that earns attention.
Today, she leads strategy across web, social, and content for One Eleven’s clients. Every engagement is built around the same goal: a clear voice, a strong visual identity, and a marketing foundation that does real work. She doesn’t believe in fluff. She believes in brands that mean something.
Veronica Dunn
Founder and CEO
Veronica Dunn has spent her career doing one thing: figuring out what makes businesses actually work. That pursuit has taken her from owning and operating a ski shop in the Czech Republic to leading marketing for a tech consulting firm in Canada, and eventually to co-founding One Eleven Creatives in St. Petersburg.
The industries changed. The underlying question never did. She wants to understand how organizations grow, what stops them from growing, and how to build the systems that close that gap.
At One Eleven, she oversees operations, campaign strategy, SEO, data analysis, and creative execution. She thinks in systems, which means she is always looking at how the pieces connect rather than optimizing one thing in isolation. She is the one making sure the strategy is built to perform, the reporting is honest, and the work gets done on time and to standard.
She spent enough time running her own business to know that marketing without accountability is not a strategy. It is an expense. That conviction shapes everything she builds at One Eleven. Every campaign is grounded in data, built around a clear objective, and measured against outcomes that actually matter to the business.
Our Values
What we hold ourselves to.
These aren’t mission statement filler. They’re the actual standards we apply to every brief, every deliverable, and every client conversation.
Honesty over flattery
We’ve been on the receiving end of agencies that don’t. We take our commitments seriously, to deadlines, to quality, and to telling you the truth when something isn’t working.
Specificity over vagueness
Generic marketing doesn’t move people. We push for the real story, the real differentiator, the real reason someone should choose you over everyone else.
Quality over volume
We don’t take on more clients than we can serve well.
Small is a feature, not a bug.
Collaboration, not just delivery
You’re a part of the process. We’ve run businesses ourselves, we know you need to be in the know without being buried in it.
Want to work with a team
that actually gives a damn?
Start with a free 30-minute consultation. No pitch deck, no pressure.