A media kit for small business gives journalists everything they need to cover you without chasing you. Here is what belongs in it and where to host it.
A Media Kit for Small Business Makes Saying Yes Easy for Journalists
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PR Strategy
How to Get Quoted in the Media When Nobody Knows Your Name Yet
Learning how to get quoted in the media starts with being useful to journalists on deadline. Here is how small business owners turn expertise into quotes and repeat coverage.
How Long Does PR Take? A Realistic Timeline for Small Businesses
How long does PR take for a small business starting from zero? We map a realistic PR timeline, from the quiet first month to when media placements compound.
Why Your Press Release Gets Ignored and What Journalists Want Instead
A press release for small business usually fails before a journalist opens it. Muck Rack’s 2026 survey shows what reporters delete, what they want, and how to pitch.
Earned vs. Paid Media: What’s the Difference and Does It Matter?
Clients ask this constantly. The answer is nuanced and more important than ever with FTC rules tightening. Here’s where to invest first.