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Peter Kazan

Consistent press, new company launches, and a podcast feature for a data intelligence CEO.
Peter Kazan, Founder and CEO of Atlantic Tech, Cheyenne, Wyoming
Scope

PR + Content Program

Services

PR & Media Placements · Press Releases · SEO Blogs · LinkedIn

The Challenge

Peter Kazan founded Atlantic Tech, a data intelligence firm in Cheyenne, Wyoming, in 2020. The company grew. His public profile didn't. Search his name and there was almost nothing to find. He wanted that fixed without hype: a credible, steady record that matched the business he'd built.

Our Approach

We built a full content program for Peter and Atlantic Tech: third-party media articles, SEO blogs on both of his sites, LinkedIn, and press releases for major announcements.

Every media article links back to peterkazan.org or atlantictech.online, and the blogs on those sites link out to the coverage. Peter’s LinkedIn profile and the Atlantic Tech company page share each new article and blog in his own voice, which sends readers to the content and keeps him in front of the people he does business with. Each piece targets keywords mapped to his brands. With backlinks from high-authority outlets, both sites keep building domain authority and ranking for more of the searches that matter to his business.

Results

Peter and Atlantic Tech have been featured in dozens of media outlets. Search his name today and you find that coverage, his blogs, and an active LinkedIn presence instead of almost nothing.

We wrote and distributed the press releases for two of Peter’s new companies. Wyco Builders is a heavy equipment rental company serving job sites across Wyoming and Colorado. Trade Winds Freight is a multimodal carrier moving cargo by ocean, air, truck, and autonomous drone across the Americas, Europe, Africa, and Asia.

Peter was also a guest on the Social 333 Podcast with host Chris D. Bentley, talking data, AI, and leading a global team.

Looking back, the biggest shift is realizing that scale is impossible to achieve alone. While the "do-it-yourself" mindset is what gets a company off the ground, it's a strong, specialized team and robust technology that actually keep it in the air.

 

Peter Kazan — Founder & CEO, Atlantic Tech